![]() They are both lists, however one is delivered into the email of the client and the other is delivered straight into their hands on their mobile device. So what is the difference with an email list and a bot list? Building a list whether it is email or bots you have complete control over your marketing. The main focus as a business owner is to grow and profit, however I see many business owners neglecting the power of your list, the list is your asset, in the event that your social media accounts get hacked, an employee leaves and doesn’t share the log in details (trust me this still happens) or for some other reason you end up in Facebook Jail, your business needs to share its message. Some business owners, had the ability to tap into their existing database or mailing list to share the “New” way of conducting business with them, others, had to quickly look at ways to let their clientele know, and this, for some may have resulted in an increase in their Facebook marketing, ads on Facebook, letter box drops, flyers, Tv Ads or similar. Many businesses had to pivot and look at the way that they had been trading and implement new ways to sell their products, services online and continue to make ends meet. The fact remains true, the way we do business today has changed, from a business perspective and a consumer, let’s face it the consumer is now shopping online more. I honestly feel that many business owners where not prepared for what was happening, causing a struggle to take a bricks and mortar business online, for some it was a steep learning curve and huge stress. Mid March this year the world as we knew if went into shutdown, for many of us this has been the most challenging life experience, most businesses where seeing a negative impact on their finances and increased emotional stress.įor the consumers, lockdown saw a massive spike in online retail sales, I know that I came out of lock down with far too many gadgets and useless items. Learning how to use Facebook Messenger bots is a great way to keep communicating with your customers, especially in consideration of the recent pandemic we are still facing.
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